In today’s competitive real estate market, the importance of professional photography cannot be overstated. Real estate agents who use high-quality visuals stand out significantly and deliver better results to their clients.
The right images don’t just attract attention —they generate sales. Every real estate agent should work with a professional photographer and a collaboration will increase both sales and profitability.
Photo Service
Video Service
360 Tours
Floor Plans
Statistics consistently show that professional photos lead to higher engagement and faster sales. According to Redfin, homes listed with professional photos sell 32% faster than those with standard images. Furthermore, a report by the National Association of Realtors revealed that 87% of buyers rely on photos as the most useful feature when searching for a home online. High-quality photography is proven to grab the attention of potential buyers, making it an essential tool for real estate success.
Not only do properties sell faster, but they also sell for more. Homes listed with professional photos can sell for up to 47% more per square foot. This is because quality images highlight the best aspects of a property, allowing buyers to see its full potential, which drives higher offers. Agents who invest in professional photography consistently see better results for their clients and, in turn, a more successful real estate business.
While many agents attempt to take their own photos using smartphones, this can often result in subpar results. Professional photographers have the skills, experience, and equipment to showcase properties in their best light. Smartphone photos, especially in low light or small spaces, often fall flat, while professional images are edited to perfection. Side-by-side comparisons show the dramatic difference between iPhone photos and those taken by professional cameras, particularly in lighting, composition, and image clarity.
In addition to photography, video and 360° virtual tours are becoming increasingly popular. Listings with videos receive 403% more inquiries than those without. Video tours provide potential buyers with a more immersive experience, helping them visualize themselves in the space before stepping inside. 360° tours are still rare in Philippines but are growing in popularity worldwide. Countries like the US and UK are using 360° tours regularly, and early adopters in Philpiines will have a significant edge over competitors.
Many agents pass the costs of professional photography on to their clients as a value-added service. This not only helps properties stand out and sell faster but also positions the agent as a professional who invests in quality marketing. Additionally, at our company, we offer a kickback incentive to agents once they reach a certain level of sales. This means agents can earn extra income on top of providing a premium service to their clients. It’s a win-win-win situation—clients get faster sales, agents offer a more professional service, and the added income from kickbacks increases profitability.
Professional images, videos, and 360° virtual tours stand out on property listings. With better visuals, your property gets more views, which leads to more inquiries and ultimately, more sales. Listings that use high-quality media are much more likely to appear prominently on real estate websites, giving them better exposure and visibility compared to listings with basic photos or none at all.
If you’re ready to elevate your real estate business, now is the time to partner with a professional photographer. You’ll not only provide your clients with better results but also position yourself as a top-tier agent with the ability to sell properties faster and at higher prices. With added benefits like kickbacks and premium marketing tools like videos and 360° tours, you can take your real estate business to the next level.
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